She does not design clothes — she designs feelings.
Setareh comes from the Khalafi family — a name rooted in textile and fabric expertise since 1978. Her father, a master of the trade, spent nearly four decades building his knowledge of fibers, weaves, and materials.
She reads cotton the way a poet reads words: for weight, for breath, for what it can carry. She understands color not as decoration but as intention — selecting fibers for how they fall and catch light, building depth into every seam and silhouette.
Her collections are not trends. They are episodes — each one a chapter in a longer, more personal story.
Luxury is not in excess —
it is in intention.
In the courage of a garment
that needs nothing more.
— Setareh Khalafi
Growing up surrounded by fabric — its weight, its drape, its character — she absorbed what most designers spend years trying to learn. Her expertise runs through the full spectrum of creation, from the raw material to the finished form.